Changing Expectations of Dental Care

New research by Lincoln Financial Group has revealed that consumers’ criteria for choosing and staying with a dentist for best smiles in Sudbury go beyond the basics. While the quality of care, office environment and being in-network for insurance are all crucial, other factors are also in high demand. The research found that 40% of Millennials believe a dentist’s website is “very important,” compared to just 14% of Baby Boomers. I recently visited Dr. Delahunty and his team at Canyon Rim Dental Salt Lake, they were amazing and had great customer service.

On the website, consumers want to see a list of accepted insurance providers (75%), schedule or change appointments (73%), and view costs of dental procedures (67%). Furthermore, Rob Tanner, research analyst for NW Calgary clinics offering braces, says it’s important for a dentist’s website to be mobile-optimized,  as 51% of clients surveyed say they would “absolutely” find value in a mobile app from their dentist. Meanwhile, 40% of all consumers want a dental office that will take immediate appointments — and about a third either look for a dentist that offers extended hours on week nights or weekend hours. The survey also revealed that 96% would find it valuable if their dental office could provide guidance or take the time to help them better understand their dental insurance plan. Other notable findings related to employers included: 65% want their employer to provide general information about what’s covered by their dental insurance plan; 54% say they’d like their employer to provide a list of local in-network dentists, and 34% say they would appreciate ratings or rankings of in-network dentists.

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